“You are a guest”-campaign calls for best behaviour in visitors
The Wadden Sea World Heritage Site is a huge wild habitat in the heart of Europe and home to a diverse range of flora and fauna. It also has some rules of behaviour in place, so everyone can enjoy it – animal and plant residents and human visitors alike. With the video campaign "You are a guest - this is where I live. The Wadden Sea." the PROWAD Link partners invite all to be a good guest in nature. In a short video series, first released from 8 to 17 March 2023, five representatives of the animal and plant world of the Wadden Sea turn the tables and visit our homes.
“With these very short and illustrative clips, we wanted to hold up a mirror”, says Annika Bostelmann, editorial support to the video creators and Communications Officer at the Common Wadden Sea Secretariat. “I believe, everyone can think of a moment where they misbehaved or witnessed misbehaviour in nature and did not speak up. But we need to keep in mind that this is actually someone’s home, lifeline, sanctuary. And we should act accordingly.”
The campaign "You are a guest - this is where I live. The Wadden Sea." is a cooperation project of WWF Germany in collaboration with the Common Wadden Sea Secretariat and the Wadden Sea National Park Authorities of Lower Saxony, Hamburg, and Schleswig-Holstein. It was produced in the framework of Interreg VB project PROWAD Link. 15 project partners in Denmark, Germany, the Netherlands, Norway, and the United Kingdom working with interested SMEs used the “nature-business-benefit-cycle” concept to develop new, sustainable products and offers in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK). The 2018-2022 project is co-funded by and carried out in the framework of the Interreg North Sea Region Programme under the Programme Priority 1 “Thinking Growth”. The programme is funded by the European Regional Development Fund (ERDF) of the European Union.